For Fast-Growing B2B Service-Based Companies:
Grow Annual Revenue By $500,000+ In 12 Months
Without Expensive In-House Sales Hires
We Helped Truxweb Increase Their Winning Rate By 50%
We Helped Southlake Consulting Win $88k In Annual Contract Value In Two Months
We Booked 28 Meetings For Impact Outsourcing In 6 Weeks
Outline
  1. Expected results by working together
  1. Who Will This Work For?
  1. How To Secure More Contracts
  1. How Long It Will Take To See Results
Results We Can Help You Get

Consistent Revenue Growth::
  • Secured contracts with different companies needing your services.

Shorter Sales Cycles:
Faster decision-making through custom sales letters and sales assets that make it a no brainer for all stakeholders to implement your solution.

Increased Profit Margins:
  • Improved pricing strategies based on demonstrated ROI in key metrics (downtime reduction, throughput increase, etc).

Filled Pipeline:
  • Consistent lead flow due to precise segment-specific campaigns and cold email outreach.
  • Pipeline filled with relevant decision makers such as CTOs, COOs, CEOs, Founders, etc
Who Will This Work For?
  • Your lead flow is inconsistent due
  • You rely on limited industry events and networking opportunities.
  • You're struggling to overcome skepticism without case studies.
  • You find accessing and influencing multiple decision-makers difficult.
  • You're finding it challenging to prove ROI of your solutions
  • You're dependent on a few large clients, creating revenue volatility and bargaining power challenges.
  • You struggle with niche market positioning and differentiation
  • You're find it challenging to educate potential customers on the value of your solutions.
How To Sign More B2B Clients:
1) Reposition Your Offer
Most mistake their products or services for their offer. Your solution is what you provide, but your offer is the end result the customer gets. Not understanding this leads to potential customers viewing you as a commodity. It's crucial to differentiate yourself by focusing on the outcomes you can deliver to specific submarkets. Your marketing should emphasize the tangible benefits and unique results clients will experience by choosing your company.
Steps to Take:
  • Begin by identifying niche markets or industry segments that have specific, unmet needs through detailed interviews.
  • Analyze the market to understand competitors’ offerings and pinpoint their shortcomings.
  • Develop unique and superior automation solutions based on identified market gaps. The goal is to develop automation systems that not only fill gaps left by your competitors but also offer clear, outcome-focused value to your clients.
Example:
  • Before: "We offer robotics integration services."
  • After: "We help automotive manufacturers reduce production downtime and increase output without the need for costly factory overhauls."
2) Craft Campaigns Tailored For Specific Job Titles
Most decision makers receive hundreds of cold emails per day. They are well aware of many firms offering different services. How can you solve their specific pain points? What is the end result you can help them accomplish? To stand out, craft an offer that speaks to those elements.
Steps to Take:
  • Research the job titles most likely to respond to your cold email (and their pain points) based on company size and industry vertical (changing either affects their priorities).
  • For every major pain point you find, write a different cold email.
  • Test 10+ variations, gather data on performance, double down on winners, and create new variations.
Example:
  • Before: Blindly sending the same outreach messages to prospects regardless of industry vertical, job title, and company size.
  • After: Relevant emails that hit the nail on the head, booking meetings.
3) Warm Up Customers With A Pre-Call Sequence
Old Way:
By this point, you’ve got floods of new opportunities filling your pipeline. You’ve got a repeatable, successful sales process. You know what works and what doesn’t. But… you’re still relying on manual face-to-face engagement for sales interaction.
And the amount of energy required to take a total stranger and turn them into a customer is MASSIVE.
Most sales reps attempt to handle all this independently, costing the business for every sale.
Multiple meetings, pitches, customised proposals, clients wanting to chat with your other customers.
Scaling is stalled and inefficiencies increase.
New Way:
By implementing pre-discovery call email sequences, you can warm up prospects before the initial discussion. Sharing relevant case studies, industry insights, and FAQs to handle objections provides value in advance, leading to:
  1. Shorter Sales Cycle: Educated prospects come into discovery calls with a clearer understanding of your solution, leading to quicker decisions and a reduced sales cycle.
  1. Higher Win Rate: Warm prospects are more open to discussing and purchasing solutions, leading to an increase in win rates.
  1. Consistent Performance Across Sales Teams: By reducing objections and building trust early, even less experienced sales reps can successfully guide prospects through the sales process, minimizing dependence on top performers.
4) Increase Your Winning Rate With Custom Sales Letters
Old Way:
Relying on generic proposals overloaded with irrelevant information and technical jargon. Since this fail to address the prospect's current challenges and ideal future state, potential customers see you as just another solution in a crowded market. Furthermore, the lack of clear ROI leaves prospects questioning the value of the solution, resulting in a longer sales cycle and lower conversion rates.
New Way:
The modern approach involves crafting personalized sales letters that guide the prospect from their current challenges to their ideal future state. By using custom sales letters, you can walk prospects through a journey from their specific challenges. This clear logic convinces prospects of the imperative need for our automated vision inspection solution. By the time of the discovery call, prospects are not only informed but motivated to proceed, reducing the sales cycle and increasing conversion rates.
How Long It Will Take To See Results

This is the typical onboarding process from your perspective:

1

Step 1 - Initial Consultation Call
Find out more about your business, what bottlenecks you may be facing, your current situation, etc.

2

Step 2 - Walkthrough of Custom 12-Month Action Plan
We will provide you a detailed plan for scaling your business and winning more contracts based on your situation and objectives for the year, at no cost.

3

Step 3 - Negotiation
We work out project specifics and formalize the partnership.

4

Step 4 - Collect Transformational Case Studies
We gather case studies with your best customers to ensure the success of cold email campaigns and refine messaging.
Campaigns start two weeks in.